Shareable Content 15 Ways to Create It That Will Explode Your Traffic

Shareable Content 15 Ways to Create It That Will Explode Your Traffic You see a piece of content and less than a day later it’s all over the web. It looks like its creators didn’t even try, and suddenly  as if by magic, thousands of people are sharing it. Then there’s your content. You’re sending it out everyone on social media and via email. Yet, you’re not gaining the traction that you want. There is a way to fix that. At least 15 of them, in fact, which were about to run through. In this blog post you’re going to learn: What  makes viral content so shareable? How can you replicate those shareable traits with your own content? What highly shared content really looks like. What are you waiting for? Check out our top tips for creating shareable content and  find success for yourself. 15 Ways To Create Shareable Content That Will Explode Your TrafficDownload Your Shareable Content Tips Infographic As a bonus, weve included this fact-packed infographic with interesting stats on shareable content. Download it and keep it on hand for any time you need a reminder about what makes shareable content so important. 1.  Do Competitive Research One of the easiest ways to create content people want to pass around is to look at what's worked for others. So, creep on your competitors! Looking at what your competitors are doing and what their audience is reacting to is a great way to find insights on the content your audience wants to see. Here’s a list of what you need to do to be a successful competitor-tracking Sherlock Holmes: Make a list of your top five competitors and the social media channels you both are on. Where are you competitors at online? If you’re on the same channels that means that you’re directly competing with them for traffic. Take a look at the last six months of content that they have published.  This will involve a lot of scrolling and note taking. Are they publishing blogs, videos, or some other type of content? What types of content are you publishing that are similar to theirs? Note content that has gotten high engagement on each channel. If videos are going over well for your competitor on Facebook take note of that. Then look at specifics, what are they doing in those videos that is causing a reaction from their audience? Use their high engagement content to inspire your own content.  By seeing what your intended audience is already reacting too you can take those conceptions and make them your own. Take what your competitors are writing about and make it 10x better. Make your audience see that you are the best option. Create content that shows your audience you're the best option.2. Tell A Story With Your Content Next, let's cover how to craft strong storytelling content. Why is storytelling an important part of creating shareable content? Because it allows your audience to see themselves in a given situation, making it more relatable to their day-to-day experience. So how can you make your content tell a story for your audience? Craft your content so it has a clear beginning, middle, and end. At the end of it you should be able to answer the question, â€Å"Did my content relate to my audience and get them from point A to point B clearly?† So let’s map that out. or each piece of content that you create, write down the following: The problem that your audience is experiencing. The solution that your product or company can provide. How are you going to tell a story that will take your audience from Point A to Point B? Think about the steps it takes for a consumer to start with a problem and arrive at a solution: How can you create storytelling content for social media? Take a look at this post from State Farm Insurance: Some surprises are bigger than others. No matter what, were here to help. Posted by State Farm on Monday, June 13, 2016 The video does a few things. First, it introduces a pair of common problems; one is that is a bit light-hearted and one more serious. Both of these problems or experiences people can relate to. The video continues and leads viewers from Point A (being able to buy products you love and possibly having them stolen) to Point B (learning that State Farm can protect you should the worst happen to your new purchase). The video resolves by showing the audience that no matter the situation, State Farm will be there in the good times to reward them and in the bad times to help them. The copy is short but the video still tells a story with a bit of humor.  And since it's on social media, it's naturally convenient to share. Recommended Reading: How to Write a Video Script That Will Make $100,000,000 (Free Kit) 3. Validate Your Audience’s Opinions Another way to create shareable content is to validate your audience’s opinions. Content that reinforces the opinions your audience holds is easy to share because they now have proof from a reliable source (you!) that their opinions are correct. So how do you create that content? You need to think back to your audience. What do they like and believe in? For example, if I was targeting marketers, I  could talk about topics I know the marketing community has polarizing opinions around. That might include something like hashtag usage on Facebook (don't do it) or using automated direct messages on Twitter (again, that's another one in the "don't" column). I know that people in my target audience care about these topics because they’re relevant to their jobs. There’s also the fact that people will have an opinion on whether or not my observations are correct. So how can you find that information? Think about your demographic, what are they interested in? What do people in your industry care about? What do they have differentiating opinions on? What are some of the opinions that you have already posted about? What did your audience have a positive reaction towards? If they feel a certain way about something, you can probably guess they have a certain belief. So what does this type of content look like in action? Take a look at this Facebook post from Girl Develop It: .TechRepublic names their top 10 cities for #womenintech in the US. Nearly all of them have a local GDI chapter! http://tek.io/2nfsGWb Posted by Girl Develop It onTuesday, March 28, 2017 While Girl Develop It didn’t write the article that they shared (and that’s okay) this article would still appeal to the beliefs of their audience. Why? Because they are an organization focused on getting women involved in tech by teaching them how to code. So it would make sense that their audience would be excited about cities that higher a lot of women in the tech field. Encourage social shares by reaffirming your audience's beliefs, values, goals, and opinions.3. How Can You Use Controversy In Your Content? Why would you want to cause controversy with your content? That seems like the exact opposite of what you would want to do. Wouldn’t you rather have people agree with you? Not necessarily. You can actually cause your audience to become more certain in their opinions because they want to prove that they’re right. So how can you create the content that will play devil’s advocate to your audience’s opinions? Your exercise this time will be the reverse of the previous one. If your audience aligns their values on one side of an argument, how could you reintroduce the other side to encourage shares? So what does this content look like? Let’s go back to the marketer targeting example from earlier. Check out this tweet from Luis Costa: Will Writing That E-Book Really Boost Your Business? https://t.co/Vcouf7BKYD Luà ­s Costa (@luiscostainfo) July 6, 2017 Often times people hear â€Å"publish your content, establish yourself as an expert in the field.† One of the ways that marketers can do that is by publishing an e-book. It makes sense right? They’re easy to self-publish and you have a wealth of information to share. But what if that ebook isn’t necessarily your best option? That’s exactly what this article does. It takes a commonly held assumption, flips it on its head and plays devil’s advocate. Doing this causes one of two things to happen. Either: You’ll click the post because you want to see what this person is talking about. You know you’re right and you want to see where the author came to that conclusion so you can argue and reinforce your own ideas. Drive social shares by contradicting a widely held opinion.4. Create Incentives For Sharing Your Content Everybody likes free stuff right? Whether it’s a T-shirt or a strategy template, free stuff often equals content shares. People like getting a reward for the time it takes to do, well, anything, too. So, how does this relate to content? You can help increase your shares by incentivizing your audience to take action. So how can you find out what your audience likes? You guessed it, more exercises yay! Take a look at past giveaways, free downloads, and other incentives you’ve offered your audience. Did you incentivize anything there? If so, what did your audience respond well to? So what does incentivizing your content look like? Take a look at this tweet from Passion Planner: You can win this beautiful wall tapestry Undated Passion Planner by following 2 easy steps:😄1. Follow @passion_planner 2. RT this post pic.twitter.com/CqnRdwiSgo Passion Planner (@passion_planner) May 24, 2017 They encourage shares because it’s what will enter them to win a fun prize package. And entering to win is simple, all they have to do is click a button. So how can you do this for your own content? Decide what your giveaway or incentive for people to share your content will be. Set a date and time that their shares need to be done by. Remember to add CST, PST, especially if your fan base spans across the country. For Twitter, it’s relatively easy to track shares because all you have to do is count retweets. Facebook is a little more difficult to track shares because you won’t be able to see the actual shared post unless their post settings are set to public. Once your deadline has passed,  review your content shares and select a winner. Send out posts letting your fans know that a winner has been selected and tag them so they can claim their prize. For more information, this detailed guide on running social media contests  from Hubspot is a great resource. Shareable #content #tip: Give people an incentive to share your stuff.5. Appeal To Your Audience’s Values Another way to connect your audience to your content and encourage them to share it is to create content that revolves around their values. Your audience wants to know that the values of your company or product align with theirs. Connecting their values to your content is one way to show that you care. Okay, so that’s great advice but how do you implement it? We’re going back into your audience research. You know what your audience believes and some of the basic demographics of your target audience. You may have to generalize a bit, but what would your target demographic care about? For example, if you’re targeting new moms, maybe your content connects to a fundraiser for the March of Dimes. Or, maybe your audience cares about products that are made in the USA so you run a blog post on how the new line of products coming into your store Or, maybe your audience cares about products that are made in the USA, so you run a blog post on how the newest line of products coming into your store is made in the USA only. One way to figure out the values of your audience is to look to your past content. What values have you talked about before that your audience has made a connection with? Now, what does that content look like in action? Take the ASPCA for example. Everyone likes cute puppies and kitties, they tug at your heartstrings and make you feel. Here is a cute fluffy puppy to prove my point: The ASPCA does a great job creating content that encourages people to share content because who doesn’t want to see a tiny kitten get adopted? Meet our Pet of the Week, Bellona! Shes sweet, curious and attentive, help us find her a home please RT! https://t.co/jQyqRyqBrP pic.twitter.com/E00bFzg8kZ ASPCA (@ASPCA) June 20, 2017 It’s simple values and content that make it easy for your audience to want to share it.  The easiest way to do this is to create posts that state the values of your company. You could format them like: You care about [Value]. At [Brand name] we do to! At [Insert Brand Name] we’re constantly looking forward which is why we believe in [Value]. Our customers believe in [Value], [Value] and [Value]. At [Brand Name] we do too. Recommended Reading: How to Write for Social Media to Create the Best Posts 6. Make Your Content Useful In order to encourage shares, your content needs to be useful to your audience. This is so important that the New York Times did a study  and found that 90% of users will assess the usefulness of the content before sharing it. So how do you ensure the content you’re creating is useful to your audience? First, think about the question or problem that your content is addressing. What are you trying to help your audience solve? Then your content needs to provide step by step information on how to solve the problem or answer the question. These steps can include your product or exclude it, depending on what you’re looking to do. Your final step will include some sort of CTA. This could be as simple as a click-to-tweet button or an encouragement to share this post with someone else who would gain more by seeing the information you provide. So what does that content look like in real life? Content that is useful to our audience is something that we strive to create at every day. We want our content to be actionable and help our readers, help themselves: Our blog posts tell our reader exactly what they’re going to learn when they take the time to read our content, letting them decide if it’s useful to them or not. Our social posts will also carry out the same tone that our audience is going to be getting useful information out of our blog posts that they could then share with their colleagues: With a solid strategy in place, you can (as we say at ), plan your work, and then work your plan with this guide: http://cos.sc/2tJzguK Posted by onWednesday, July 5, 2017 7. Keep Your Content Simple Another tip for creating shareable content is to keep it simple. Your audience should be able to get the entire idea out of an article without having to read the whole thing. More often than not your audience is in a hurry and you need to be able to capture their attention in a short amount of time. In fact, Hubspot published  a whole infographic on how our attention span today is shorter than a goldfish- it’s 8.5 seconds long. TL;DR (Too Long, Didn’t Read) is a real thing. So, how do you create simple content that gets the entirely of your point across fast? First, you need a solid introduction. At we aim to have our blog introductions to be about a 100 words or so and follow the format of: Introduction to problem audience is experiencing. Show that there is a better process that they could use to the fix problem. Create a bulleted list of three points that summarize what they are going to gain or learn from reading the blog post. It’s those three main bullet points are key to use creating a successful introduction because our audience can skim down and know if they article contains the right information that they are looking for. You can also simplify your content by breaking up it up into short skim-worthy lists by: Sticking to two to three sentences per paragraph. Using multiple headers. Breaking up text or translating it to images or infographics. 8. Establish Trust And Credibility With Your Content Your content will pick up more shares when you can establish trust and credibility. Random websites that claim the world is going to end tomorrow probably aren’t going to pick up a lot of traffic because there is no trust there. However, content that is thoroughly back by other credible sources suddenly seems more trustworthy. So how can you create a credible piece of content?

A Guide to Renaissance Humanism

A Guide to Renaissance Humanism Renaissance Humanism- named to differentiate it from the Humanism that came later- was an intellectual movement that originated in the 13th century and came to dominate European thought during the Renaissance, which it played a considerable role in creating. At the core of Renaissance Humanism was using the study of classical texts to alter contemporary thinking, breaking with the medieval mindset and creating something new. What Is Renaissance Humanism? One mode of thinking came to typify Renaissance ideas: Humanism. The term derived from a program of studies called the studia humanitatis, but the idea of calling this Humanism really arose in the 19th century. There remains a question over what exactly Renaissance Humanism was. Jacob Burckhardt’s seminal 1860 work, The Civilization of the Renaissance in Italy, solidified the definition of humanism into the study of classical- Greek and Roman- texts to affect how you viewed your world, taking from the ancient world to reform the modern and giving a worldlier, human outlook focusing on the ability of humans to act and not blindly follow a religious plan. Humanists believed God had given humanity options and potential, and humanist thinkers had to act to make the most of this. That definition is still useful, but historians increasingly fear that the tag Renaissance Humanism pushes a large range of thought and writing into one term that doesn’t adequately explain subtleties or variations. Origins of Humanism Renaissance Humanism began in the later 13th century when Europeans hunger for studying classical texts coincided with a desire to imitate those authors in style. They weren’t to be direct copies but drew on old models, picking up vocabulary, styles, intentions, and form. Each half needed the other: You had to understand the texts to take part in the fashion, and doing so drew you back to Greece and Rome. But what developed wasnt a set of second-generation mimics; Renaissance Humanism began to use knowledge, love, and maybe even obsession with the past to change how they and others saw and thought about their own era. It was not a pastiche, but a new consciousness, including a new historical perspective giving a historically based alternative to medieval ways of thinking. Humanism began to affect culture and society and powered, in large part, what we now call the Renaissance. Humanists operating before Petrarch, called Proto-Humanists, were mainly in Italy. They included Lovato Dei Lovati (1240-1309), a Paduan judge who may have been the first to mix reading Latin poetry with writing modern classical poetry to major effect. Others tried, but Lovato achieved far more, recovering among other things Seneca’s tragedies. A hunger for bringing old texts back to the world was characteristic of Humanists. This searching was vital because much of the material was scattered and forgotten. But Lovato had limits, and his prose style stayed medieval. His pupil, Mussato, connected his studies of the past to contemporary issues and wrote in the classical style to comment on politics. He was the first to deliberately write ancient prose in centuries  and was attacked for liking pagans. Petrarch Francesco Petrarch (1304-1374) has been called the Father of Italian Humanism, and while modern historiography plays down the role of individuals, his contribution was large. He firmly believed that classical writings were not just relevant to his own age  but saw in them moral guidance that could reform humanity, a key principle of Renaissance Humanism. Eloquence, which moved the soul, was the equal of cold logic. Humanism should be a doctor to human morals. Petrarch didn’t apply much of this thinking to the government  but worked at bringing together the classics and the Christians. The Proto-Humanists had been largely secular; Petrarch bought religion in, arguing that history can have a positive effect on a Christian soul. He has been said to have created the Humanist program, and he argued that each person should study the ancients and create their own style. Had Petrarch not lived, Humanism would have been seen as threatening Christianity. His actions allowed Humanism to spread more effectively in the late 14th century. Careers needing skills of reading and writing were soon dominated by Humanists. In the 15th century in Italy, Humanism once more became secular and the courts of Germany, France, and elsewhere turned away until a later movement brought it back to life. Between 1375 and 1406 Coluccio Salutati was chancellor in Florence, and he made the city the capital of Renaissance Humanism’s development. The 15th Century By 1400 Renaissance Humanism’s ideas had spread to allow speeches and other orations to become classicized: diffusion was needed so more people could understand. Humanism was becoming admired, and the upper classes were sending their sons to study for the kudos and career prospects. By the mid-15th century, Humanism education was normal in upper-class Italy. Cicero, the great Roman orator, became the core example for the Humanists. His adoption jibed with a turn back to the secular. Petrarch and company had been politically neutral, but now some Humanists argued for republics to be superior to the dominant monarchies. This wasn’t a new development, but it came to affect humanism. Greek also became more common among the humanists, even if it often stayed second to Latin and Rome. However, a huge amount of classical Greek knowledge was now worked in. Some groups wanted to adhere strictly to Ciceronian Latin as the model for languages; others wanted to write in a style of Latin they felt more contemporary. What they agreed on was a new form of education, which the rich were adopting. Modern historiography also began to emerge. The power of Humanism, with its textual criticism and study, was shown in 1440 when Lorenzo Valla proved The Donation of Constantine, ostensibly transferring much of the Roman Empire to the Pope, was a forgery. Valla and others pushed for Biblical Humanism- textual criticism and understanding of the Bible- to bring people closer to the word of God that had been corrupted. All this time Humanist commentaries and writings were growing in fame and number. Some Humanists began to turn away from reforming the world  and focused instead on a purer understanding of the past. But Humanist thinkers also began to consider humanity more: as creators, world-changers who made their own lives and who should not be trying to imitate Christ but finding themselves. Renaissance Humanism after 1500 By the 1500s, Humanism was the dominant form of education, so widespread that it was dividing into a range of sub-developments. As perfected texts passed to other specialists, such as mathematicians and scientists, the recipients also became Humanist thinkers. As these fields developed they split, and the overall Humanist program of reform fragmented. The ideas ceased to be the preserve of the rich, as printing had brought cheap written materials to a wider market, and now a mass audience was adopting, often unconsciously, humanist thinking. Humanism had spread across Europe, and while it split in Italy, the stable countries to the north fostered a return of the movement that began to have the same massive effect. Henry VIII encouraged Englishmen trained in Humanism to replace foreigners on his staff; in France Humanism was seen as the best way to study scripture. John Calvin agreed, starting a humanist school in Geneva. In Spain, Humanists clashed with the Church and Inquisition  and merged with surviving scholasticism as a way to survive. Erasmus, the 16th century’s leading Humanist, emerged in the German-speaking lands. The End of Renaissance Humanism By the mid-16th century, Humanism had lost much of its power. Europe was engaged in a war of words, ideas, and sometimes weapons over the nature of Christianity (the Reformation) and Humanist culture was overtaken by rival creeds, becoming semi-independent disciplines governed by the area’s faith.

The nurses'role in the prevention of healt care -associated Essay

The nurses'role in the prevention of healt care -associated - Essay Example als, and nurses. This essay seeks to explore the various roles played by nurses in preventing or reducing incidence of infections and in doing so the essay also deals with the various patient risk factors for HAIs. Patient Risk Factors for Health Care–Associated Infections It is also worthwhile to analyse the various patient risk factors for HAIs that the nurses need to address for preventing the growing incidence of infections among admitted patients. Nurses have to identify the three elements that contribute to the transmission of infection within a health care setting: â€Å"a source of infecting microorganisms, a susceptible host, and a means of transmission for the microorganism to the host† (Collins, 2008, p. 3). Very often HAIs among patients occur when they are exposed to such microorganisms as bacteria, viruses, fungi, and protozoa from other patients, healthcare professionals or visitors. Similarly, infections can also be transmitted to patients from the hospi tal environment, contaminated drugs or food, or from medical equipments and devices. Age, type of medical treatment, organ transplantations, surgical procedures, and the severity of illness are potential contributing factors for HAIs. Therefore, it is the responsibility of healthcare nurses to ensure that such microorganisms are never spread among admitted patients through direct or indirect contact, respiratory droplets, or through air. The Role of nurses in preventing healthcare associated infections Nurses have a pivotal responsibility in managing and preventing healthcare associated infections among their patients. Every hospital needs to have a competent infection prevention system and the role of the healthcare nurse is â€Å"to maintain surveillance of healthcare-associated infections throughout the hospital† (Koutoukidis, Stainton &Hughson, 2012, p. 389). For this, nurses need to be equipped with professional excellence, theoretical knowledge and practical strategies to prevent or control infections and transmission of organisms to patients admitted in their healthcare settings. Special training is to be offered to nurses regarding the latest research and practices to detect, treat and prevent infections among patients. Nurses interact directly with the patients and are better equipped to identify traces of infections and apply evidence-based procedures to reduce or prevent HAIs. Nurses can adopt a number of strategies to control infection and reduce cross-contamination among patients. These consist of using EPA-registered chemical germicides for standard cleaning and disinfection of medical equipment, training housekeeping staff with cleaning and disinfection procedures, taking precautions to prevent cross-contamination, promoting the use of disposable patient care items, and advising â€Å"families, visitors, and patients regarding the importance of hand hygiene to minimize the spread of body substance contamination† (Collins, 2008, p. 10). It is also the responsibilit

Ethics in Engineering (Ford Crown Victoria Interceptor) Essay

Ethics in Engineering (Ford Crown Victoria Interceptor) - Essay Example Though there was no abnormality of this setup, engineers should reposition the fuel tank for the police vehicles to minimize these accidents. The design for fuel-tank in the Crown Victoria Police Interceptor (CVPI) was all right according to federal safety standards (Fleddermann, 2011). However, CVPI had failed to take precautions necessary for minimizing the risk of explosion of the fuel tank in case the vehicle was smashed from behind. Ford should have positioned the tank far from the axle bolt because it is responsible for causing damage to the tank when the car experiences a rear smash (Lieu & Sorby, 2009). Ford should also have distanced the fuel tank away from the crash region. These precautions are essential in police vehicles because of they're prone to such incidences since they are usually parked a short distance from the road. The design for the fuel tank in CVPI failed to meet acceptable engineering standards (Fleddermann, 2011). This is because engineers have a duty to ensure safety for their clients and the general public. Engineers should exercise their professional skills and ethics when discharging their duties. Therefore, since the engineers knew the use of the police vehicles and the risk they were exposed to in case of rear smash, they should have taken preventative measures to minimize such risks. Engineers have an obligation to conform to the existing states laws, professional principles and exercise their skills to the best of their ability to discharge their duties safely and successfully (Pahl, Wallace & Blessing, 2007). Therefore, it was vital that the designers obeyed federal regulations during discharge of their roles. The CVPI vehicles for use by police were supposed to be redesigned by placing the gas-tank some distance from the axle to minimize the risk of damage to the tank.

Coaches and Players Relationships Essay -- essays research papers fc

Findings   Ã‚  Ã‚  Ã‚  Ã‚  After reading these three articles between how coaches and players do not get along with them attacking each other and when a player does something terrible and the coach defends them. We all have been in a situation where we do not want to be talked to by a family member or friend just because he had a bad day, but when you bring that attitude to a sporting event or practice sometimes the player or coach my lose their composure. Which happened in the three articles that I read, dealing with Latrell Sprewell choked his coach PJ Carlesimo during practice, coach Bobby Knight choked one of his own players Neil Reed, and when Rick Carlisle defended Ron Artest and other players he coached after the brawl in Detroit. In reading those articles I feel that they told me that there is either a bad, competitive, or good relationship between a player and coach. The one with Sprewell and Carlesimo, Sprewell who showed up to practice late that day choked his coach Carlesimo bec ause Carlesimo wanted to know where he has been for being late. Although in the article it states that racial comments were said to Sprewell, but later found out that there were no such thing. So Sprewell was fired by the Golden State Warriors, the team he played for at the time, and was suspended by the NBA for the remainder of the season. In the article about Bobby Knight choking his player Neil Reed, it was halftime during a game when Bobby Knight was still coaching the Indiana University’s men’s basketball team and Knight was so upset with his players that the one player Neil Reed said something to Knight and Knight went after him and started choking him. After the news broke out about that incident the Indiana University’s President fined Bobby Knight $30,000 and suspended him three games. In the final article I read coach Rick Carlisle defends Ron Artest’s actions against the Detroit Pistons fan that threw a cup of beer at him and then Artest went a fter him in that brawl we all heard about. It states that Carlisle feels that Ron Artest is a great player that he should be getting more respect from coaches, players, and fans but he’s not because of his actions on and off the court. Rick Carlisle and Ron Artest though had a bad starting to this year when Artest asked for time off to promote his new album coming out. With that knowledge Rick Carlisle still d... ...s I stated before I am a coach, and after reading these articles I have definitely learned a lot from all these incidents and situations. Coaches and players need to establish a friendly, competitive relationship. What I mean by that is that when you are off the field or court you can be friends, you know joke with each other and have a good time, but when you get onto that field or court it is time to go to work and that playtime is over and you need to get serious to help your team and teammates compete at a high level of competition. If you do not have this kind of relationship with your coaches and players then I feel that your season as a team will become a total disaster, because you probably cannot trust each other when you go out to play the game. So that’s why I feel that the coach, player relationship will help out or not a team in their season of play. Bibliography Freinstein, John. A Season on the Brink. New York: Simon and Schuster Inc. 1989. Jackson, Nicholas. â€Å"Sprewell Gives Athletes a Bad Name.† 23 March 1997. http://archive.com/media/1997/12/10media.html. Longley, Barry. â€Å"Carlisle Sounds off on Detroit Brawl.† 22 November 2004. http://www.indianapolispacers.com.

Sexuality and Value Systems Checkpoint

Value Systems Answer the following: Which value system or systems discussed in the text do you most relate to? Explain your answer with at least a 200 word count. After reading the text, the most important value a person could have is the ability to have Sexual knowledge and critical thinking skills. This will allow us to be ready for whatever situation we might be put into and how we must react to conquer the situation.Everyone has different sexual value systems most of our systems have more than one preference. If I was to talk about myself, and who I am today I would say I been in a long term relationship have a child already so I know how important it is to be responsible. I am still young so I do not want any more children at the time being. That is why I and my girlfriend are safe we use protection, the type we use is birth control.Both of us are not against abortions, and we both believe if it has to be one do it. Everyone embraces a wide variety of sexual encounters and the s exual values we develop are uniquely designed for our individuality. I would say that I am more modern and open when it comes to sex. I like to experiment and try new things that can not only pleasure myself, but my sexually partner. In return I feel this allows both of us to be satisfied with one another and that is what keeps our intimate bond strong.I have never been one to Judge people who prefer to have sex after marriage I m not one of them though. I have always been about premarital sex within a relationship, but also outside of them too. I was shy growing up, so I did not have many girlfriends so my sexual encounters were mostly a one night fling. I been with my girlfriend for quite some time now In the beginning a relationship was something new to me. I never thought that my sexual values would change, and I would be as accepting and happy as I am.

Rin vs Tide - Free Essay Example

Sample details Pages: 9 Words: 2662 Downloads: 7 Date added: 2017/09/24 Category Advertising Essay Type Compare and contrast essay Did you like this example? RIN v/s TIDE FACULTY:PROF. UDAY SHANKAR MODULE: AD SALES AND MANAGEMENT DATE: 6TH SEPTEMBER,2010 SHRUTI TYAGI ROLL NO:51442 The tussle between the  big two  PG and HUL has been causing ripples in the industry since the launch of its Rin versus Tide comparative advertisement. HUL has been under pressure since quite some time due to the launch of similar products backed by aggressive advertisement by its competitors. The latest conflict appears to have started when PG introduced its brand Tide washing powder (in orange packaging), which ate into the sales of HULs Rin washing powder. In the first move of its kind by HUL, homecare brand Rin has openly taken on rival P Tide, without the typical airbrushing or pixellation to hide the rival brand name on TV and ads on radio. The current high profile aggressive stand of Rin has a background story. There was a proxy war going on between Rin and Tide since December 2009. In order to retain its market share, in December P introdu ced a low-cost detergent, Tide Natural, claiming in its ads that it provided whiteness with special fragrance. The product was positioned against HULs Rin and Wheel. Tide Naturals was priced significantly lower to the Rin. Tide Naturals was launched at Rs 50 per Kg , Rs 10 for 200 gms and Rs 20 for400 gms. Rin was priced at Rs 70 per Kg at that time. The reduced price of the Tide variant was an immediate threat to Rin. Since Tide already has an established brand equity, Rin was bound to face the heat. Although HUL had another low priced brand Wheel priced at Rs 32/Kg, Tide was not in the same category of Wheel. Rin had to cut the price to resist the market share erosion. HUL was facing a steady erosion in the market share in most of the categories. In the detergent category itself, the brand faced a market share fall of 2. % in December 2009. With PG starting a price war, HUL had to react and it did by cutting the price of Rin by 30% to Rs 50 per Kg. HUL also reacted to the Tide Naturals price war in a   Guerrilla Marketing   way. It took P to the court regarding the Tide Naturals advertisement. The contention was that Tide Naturals was giving the impression to the consumers that it contained natural ingredients like Sandal. The court ordered PG to modify the campaign and PG had to admit that Tide Naturals did not contain any Natural ingredients. While PG opened a war in the price front, HUL retaliated by opening two war fronts. One was the direct comparative ad and other through the court order asking PG to modify Tide Naturals Ad and to admit that Tide Naturals is not Natural. So we can that HUL retaliated with an aggressive two-pronged strategy. * First, it challenged Tides claim of whiteness with special fragrance in the Chennai High Court, which passed an order on 25 February 2010 (CS 189/2010), directing P to modify the advertisement since it was not really able to substantiate the claim of whiteness with special fragrance. The court has grant ed an injunction and directed P to respond within three weeks. Three days later on 28 February, HUL launched an aggressive TV campaign aired during prime time It was Rin which won the Round 1 of this war. It generated enough Buzz about the brand with all the media talking about the campaign. Rin was also able to neutralize the aggression of P to certain extent. Tide chose not to respond because further fuel to the fight can highlight the fact that Tide Naturals does not contain any Natural Ingredients which may negatively affect the brands standing in the consumers mind. So it is better to play the role of a poor victim at this point of time. PG can celebrate because of the free advertisement it got for Tide Naturals because of the comparative ad of Rin. Although Indian marketing world have seen lot of comparative ads, the Rin Vs Tide is a rare case of direct comparative ad where the brand has taken the competitor brands name and challenging it head on. That is the main reason b ehind the media noise about the campaign. P India always was a laid back competitor in the FMCG market. Despite having the product portfolio and market strength, it never realized its potential. The company was happy with their minuscule market share in the various categories in the FMCG business. For television viewers, it was hard to miss the now infamous Rin commercial, which was unleashed on Indian television screens on Thursday (February 25, 2010). Perhaps bombardment would be a better word: the high-voltage TVC was supported by a media plan that included primetime slots across all major GECs and news channels, in an effort to deliver maximum impact over the long weekend. The ad shows two mothers waiting at a bus stop for their children, who are returning from school. They spot each others shopping baskets one womans basket sports a packet of Rin, while the other has purchased Tide Naturals. The Tide lady looks proudly at her purchase and brags about Tides khushboo aur s afedi bhi offering (fragrance combined with whiteness). The Rin lady simply smiles. When the school bus rounds the corner and drops off the two children, the Tide ladys boy is wearing a visibly dull shirt, while behind him emerges a boy clad in a spotless white shirt, who runs past the shocked Tide lady, over to his Rin mother. To make things cheekier, the boy asks his mother, Aunty chaunk kyun gayi? (Why is aunty so shocked? ), where the word chaunk could easily be a reference to Tides punch line, Chaunk gaye? The voiceover concludes that Rin is behtar or superior to Tide, when it comes to whiteness, and at a chaunkane wala price of Rs 25, at that. A super, Issued in the interest of Rin users, completes the commercial. Comparative advertising is, quite obviously, not a new phenomenon by any standards. Every other brand has dabbled with it at some point, while it is almost formulaic for some categories. However, to make comparisons with competition involves discretion in execution, such as air-brushing or pixelating a competitors brand name/pack shot, and most definitely, keeping away from referring to rival brand names. With this ad, however, Rin seems to have broken every rule in the book. But what may seem like a publicity stunt to some, is, in all probability, a well-thought out strategy on the part of Rins makers, Hindustan Unilever (HUL). There are two debatable issues in this advertisement: * The advertisement clearly shows a packet of Tide Naturals, which has green packaging and is a cheaper extension of Tide, which orange packaging) whereas the woman in the commercial says Tide se kahin behatar safedi de Rin (Rin gives better whiteness than Tide)- Does this amount to misleading the public as per the Indian Law? At the end of the advertisement, a line is displayed on the bottom stating that this claim is based on laboratory tests done through globally accepted protocols in independent third-party laboratories and Schematic representation of superio r whiteness is based on Whiteness Index test of Rin Vs Tide Naturals as tested by Independent lab . The challenge is whether the present statement(s) can be substantiated by way of evidence and if yes, whether such tests if conducted by any independent laboratory continue to be the same. Legal eagle The Advertising Standards Council of India (ASCI) has, over the last few days, received several complaints from customers/viewers, who feel that the comparison is not fair. According to the ASCI spokesperson, We are writing to the advertiser concerned about the complaints received and are seeking a response. In order to make comparatively superior claims, an advertiser has to keep the ollowing ASCI Code in mind, which states that advertisements containing comparisons with other manufacturers or suppliers or with other products, including those where a competitor is named, are permissible in the interests of vigorous competition and public enlightenment, provided: †¢ It is clear what aspects of the advertisers product are being compared with what aspects of the competitors product. †¢ The subject matter of comparison is not chosen in such a way as to confer an artificial advantage upon the advertiser, or so as to suggest that a better bargain is offered than is truly the case. The comparisons are factual, accurate and capable of substantiation. †¢ There is no likelihood of the consumer being misled as a result of the comparison, whether about the product advertised or that with which it is compared. †¢ The advertisement does not unfairly denigrate, attack or discredit other products, advertisers or advertisements directly or by implication. While no official confirmation could be obtained at the time of filing this report, sources reveal that there are sufficient grounds for HUL to be taken to court over this matter. An HUL spokesperson justifies the commercial, stating, Rin is a household detergent brand and is used by millions of consume rs across India for its promise and delivery of superior whiteness since its launch in 1969. The latest advertisement of Rin brings alive the superior whiteness delivery of Rin, vis-a-vis competing brands in the market. Further, HUL adds that this advertisement reinforces the promise to consumers that Rin delivers superior whiteness. This claim is based on laboratory tests done through globally accepted protocols in independent third party laboratories, the spokesperson adds, to substantiate the claim made in the TVC. Knockout or washout? Unleashing this communication on a long weekend (Eid-e-Milad on Saturday and Holi on Monday) is no coincidence; industry watchers even feel that Indian courts being shut over the weekend has helped Rins cause, as anyone taking offence to the commercial could not do much about it during this period. In the meantime, Rin gained with high visibility on TV. Harish Bijoor, CEO, Harish Bijoor Consults, calls this the putting your finger in competitions eye kind of advertising. Of course, this is a gimmick to create hungama or noise. But if the facts are correct and Rin is able to prove them in the buckets of the nation, then its job is done. But I see the chances of that proof as slim, he says. On the flip side, HUL is considered a buzz generating, edgy and trend-setting company, so there isnt any reason to not tom-tom about its superior products, Bijoor adds. Ask him if the ad is distasteful, and Bijoor shakes his head in the negative. What was distasteful 20 years ago isnt now, and the younger generations palate of what is acceptable is fast changing, he muses. And so, Rins well-planned strategy both of taking on competition head on, as well as a weekend release may not be a bad thing at all. | But there are contrarians like ad guru Alyque Padamsee, CEO, AP Advertising, who, incidentally, is the brain behind Rins trademark lightning strikes and whiteness positioning. This is comparative advertising to its extreme, he declar es. To him, this is equivalent to hurling stones at another in a manner that doesnt say, I am better, but that You are worse a tonality that hurts both brands. My guess is, a significant dent in the sales of Rin, much due to Tide, may have led to this blatant, gloves-off approach, he reflects. Ask him how Tide should react, and Padamsee says, When people throw stones, it is because they have nothing to say. If I were Tide, I would not launch a counter-communication, which itself should put Rin in its place. The adman is also dissatisfied with the faded shirt versus white shirt mnemonic used to bring out Rins superiority. The consumer is not a moron (as David Ogilvy said), but the advertising agency that uses such tactics, is, he signs off. | Naresh Gupta, director, strategy and planning, Dentsu Marcom, too, feels the only reason for such an attempt by Rin could be Tides entry into its whiteness territory. The fact that it targets Tide Naturals, a variant, and not Tide itself, may j ust be a by the way thought, or a way to avoid some legal problems. To Gupta, the marketer in this case has shown gumption to say I do this, they dont. Air-brushing and other such means are, in fact, the cowards way of doing things. At the end of it all, it does evoke a chuckle or two, he shrugs. This is better than a lot of competitive advertising out there. As an analogy, Gupta muses that such an ad is akin to the two marketers picking up the phone and talking down to each other something that is so interesting in itself, that the lack of a big creative idea (Padamsees faded shirt grouse) can be forgiven. Brand experts conclude that this could well spark off a trend, to release controversial, capsule-duration advertising campaigns, which do their job by the time they are pulled up. But on the other hand, brands with limited, finite budgets may not have the financial muscle, or the gall, to walk this path. In my personal opinion, Rin chose a wrong way of telling its superi ority to the consumer. Last time I saw a direct comparative ad war was between  Horlicks and Complan. Horlicks started the direct comparative ad and got a very very aggressive reply from Complan. The current status is that Horlicks stopped the comparative ad and Complan is continuing its aggression against Horlicks. It was an unnecessary move from Horlicks which woke up a laid-back competitor like Complan. I think that in that ad war, Complan won over Horlicks (not in sales terms but in share of noise ). The same thing is going to happen with Rin. It is going to lose this war primarily because there was no need for a direct comparison with Tide atleast in the ads. . If you observe the ad, 22 seconds of the 30 second ad is dedicated to Tide alone. That means in around 75% of the time, the ad talks about Tide. Interestingly the ad even mentions the USP of Tide as It has fragrance and has whitening property. Then the rest of the 8 seconds talks about Rin. So if HUL has blasted some 30 lakh in the current promo, 22. 5 lakh of it was spent on promoting Tide. Why should you ever mention your competitor in your ads Watching the ad, one homemaker commented I never knew Tide and Rin was from the same company, otherwise how can they show these two brands together in the same ad? . The current campaign lacks any long term objectives. The brand is choosing a short-term path when the issue was a long-term competitive threat. Instead of spending such money on this ad, HUL could have run some serious sales promotional campaigns which could have prompted consumers to opt for Rin. It could have filled the retail outlets with Rin POPs. It could have run retailer campaigns to fill the shelves with Rin rather than Tide. HUL still has a huge distribution reach and strength compared to PG, it could have won the war hands down had it capitalized on the retailer support alone. If Rin was too worried, it could have bought back Big B as the brand ambassador which could have added punch to the tagline Chamakte Rahna. Now the outcome of the ad war will be that HUL will be retrained by ASCII or the Court from further playing the ad. It means that Rin had adapted an unethical means against the competitor which will cause an unwarranted blemish on the brand reputation. Second outcome is that it will encourage Tide to be more aggressive in the market. Tide now has been officially and publically acknowledged as the competitor for Rin. Third outcome is that an ad war will start which will benefit the respective advertising agencies and the media. Don’t waste time! Our writers will create an original "Rin vs Tide" essay for you Create order